Privacy Policy

INFORMATION REGARDING THE COLLECTION OF PERSONAL DATA AND CONTACT DETAILS OF THE CONTROLLER

1.1 We are pleased that you are visiting our website and thank you for your interest. Below, we inform you about the handling of your personal data when using our website. Personal data refers to any data that can personally identify you.

1.2 The controller for data processing on this website, as defined by the General Data Protection Regulation (GDPR), is [Shop Name]. The controller is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

1.3 For security reasons and to protect the transmission of personal data and other confidential content (such as orders or inquiries sent to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the "https://" prefix and the padlock symbol in your browser's address bar.

2) DATA COLLECTION WHEN VISITING OUR WEBSITE

When you visit our website for informational purposes only, meaning you do not register or otherwise provide us with information, we only collect the data that your browser transmits to our server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

  • The website you visited

Date and Time at the Moment of Access

  • Amount of data transmitted in bytes
  • Source/reference from which you reached the site
  • Browser used
  • Operating system used
  • IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. No data will be passed on or used in any other way. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use.

3) COOKIES

To make the visit to our website more attractive and to enable the use of certain functions, we use cookies on various pages. These are small text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e., after closing your browser (so-called session cookies). Other cookies remain on your device and allow us or our partner companies (third-party cookies) to recognize your browser on your next visit (persistent cookies). When cookies are set, they collect and process certain user information such as browser and location data and IP address values to an individual extent. Persistent cookies are automatically deleted after a specified duration, which can vary depending on the cookie.

In part, cookies are used to simplify the order process by saving settings (e.g., remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed through individual cookies we implement, the processing is carried out either in accordance with Art. 6 para. 1 lit. b GDPR to perform the contract or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interest in the best possible functionality of the website as well as a customer-friendly and effective design of the page visit.

We may work with advertising partners to help make our internet offering more interesting for you. For this purpose, cookies from partner companies may also be stored on your hard drive during your visit to our website (third-party cookies). If we collaborate with the aforementioned advertising partners, you will be individually and separately informed about the use of such cookies and the scope of the information collected in the following sections.

Please note that you can configure your browser to inform you when cookies are set and to decide on a case-by-case basis whether to accept them or to exclude the acceptance of cookies in specific cases or in general. Each browser differs in how it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. You can find this for the respective browsers under the following links:

Please note that if you do not accept cookies, the functionality of our website may be limited.

4) CONTACTING US

When you contact us (e.g., via contact form or email), personal data will be collected. The specific data collected in the case of a contact form is visible from the respective form. This data is stored and used exclusively for the purpose of responding to your inquiry or for contacting you and for the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your inquiry in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, then the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted once your inquiry has been fully processed, provided the circumstances indicate that the matter has been conclusively resolved and no statutory retention requirements exist.

5) DATA PROCESSING WHEN OPENING A CUSTOMER ACCOUNT AND FOR CONTRACT EXECUTION

In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. The specific data collected is apparent from the respective input forms. You can delete your customer account at any time by sending a message to the address mentioned above. We store and use the data you provide for the purpose of executing the contract. After the contract has been fully executed or your customer account has been deleted, your data will be blocked with regard to tax and commercial law retention periods and deleted after these periods, unless you have expressly consented to further use of your data or we reserve the right to further use of the data as permitted by law, of which we will inform you in this declaration.

6) USE OF YOUR DATA FOR DIRECT ADVERTISING

6.1 Subscription to Our Email Newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing any further information is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure. This means that we will not send you an email newsletter unless you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email, asking you to confirm by clicking on a link that you would like to receive future newsletters.

By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When registering for the newsletter, we store your IP address as entered by your internet service provider (ISP) as well as the date and time of registration in order to track any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used exclusively for promotional purposes via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the contact person mentioned at the beginning. Once you unsubscribe, your email address will be immediately deleted from our newsletter distribution list unless you have expressly consented to further use of your data or we reserve the right to further use of the data, as permitted by law, about which we inform you in this notice.

6.2 Sending the Email Newsletter to Existing Customers
If you have provided us with your email address when purchasing goods or services, we reserve the right to send you regular offers for similar goods or services from our range by email. For this, we do not need to obtain separate consent from you. The data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you initially objected to the use of your email address for this purpose, no email will be sent. You are entitled to object to the use of your email address for the aforementioned advertising purposes at any time with future effect by sending a message to the contact person mentioned at the beginning. You will only incur transmission costs according to the base rates. Upon receipt of your objection, the use of your email address for advertising purposes will be immediately discontinued.

7) DATA PROCESSING FOR ORDER HANDLING

7.1 Transfer of Personal Data to Shipping Providers
The personal data we collect will be passed on to the shipping company responsible for delivering the goods as part of the contract processing, provided this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution as part of the payment processing, provided this is necessary for payment handling. If payment service providers are used, we will explicitly inform you of this below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.

7.2 Use of Payment Service Providers

  • PayPal
    For payments via PayPal, credit card via PayPal, direct debit via PayPal, or – if offered – "purchase on account" or "installment payments" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"). The transfer is made in accordance with Art. 6 para. 1 lit. b GDPR and only to the extent necessary for the payment process.

PayPal

For the payment methods "Credit Card via PayPal," "Direct Debit via PayPal," or, if offered, "Purchase on Account" or "Installment Payment" via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be transferred to credit agencies, based on PayPal's legitimate interest in verifying your payment ability, according to Art. 6 para. 1 lit. f GDPR. The results of the credit check in terms of statistical probabilities of default are used by PayPal to decide whether to offer the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Address data, among other factors, is included in the calculation of the score values.

For more detailed privacy information, including the credit agencies used, please refer to PayPal's Privacy Policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual payment processing.

SOFORT

If you choose the payment method "SOFORT," the payment will be processed through the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provide during the ordering process, along with the information about your order, in accordance with Art. 6 para. 1 lit. b GDPR. SOFORT GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). The transfer of your data takes place exclusively for the purpose of payment processing with the payment service provider SOFORT and only to the extent necessary for this purpose.

For further information on SOFORT's data protection policies, please refer to:
https://www.klarna.com/sofort/datenschutz.

8) CONTACTING YOU FOR A REVIEW REMINDER

Own Review Reminder (Not Sent via a Customer Review System)
We use your email address to send you a one-time reminder to submit a review of your order through our review system, provided you have given us your explicit consent to do so during or after your order, in accordance with Art. 6 para. 1 lit. a GDPR. You may revoke this consent at any time by sending a message to the data controller.

9) USE OF SOCIAL MEDIA: SOCIAL PLUGINS

9.1 Facebook Plugins with Shariff Solution
Our website uses so-called social plugins ("plugins") from the social network Facebook, operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook").

To protect your data when visiting our website, these buttons are not fully integrated as plugins but only as HTML links. This ensures that no connection to Facebook's servers is established when you visit a page on our website containing such buttons. If you click the button, a new browser window opens, and the Facebook page is loaded, where you can interact with the plugins (possibly after entering your login data).

Facebook Inc., based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with the level of data protection applicable in the EU.

For information on the purpose and scope of data collection, as well as the further processing and use of data by Facebook, and your rights and options to protect your privacy, please refer to Facebook's Privacy Policy:
https://www.facebook.com/policy.php.

9.2 Google+ Plugins with Shariff Solution
Our website uses social plugins ("plugins") from the social network Google+, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google").

To enhance the protection of your data, these buttons are integrated as HTML links rather than full plugins. This ensures that no connection to Google's servers is made when visiting our website. If you click the button, a new browser window will open to load the Google+ page, where you can interact with the plugins (possibly after entering your login data).

Google LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, ensuring compliance with EU data protection standards.

For more details on the collection, processing, and use of data by Google, and your rights in this regard, please refer to Google’s Privacy Policy:
https://www.google.com/intl/de/policies/privacy/.

9.3 Instagram Plugin with Shariff Solution
Our website uses social plugins ("plugins") from Instagram, operated by Instagram LLC, 1601 Willow Rd, Menlo Park, CA 94025, USA ("Instagram").

To enhance data protection, these buttons are not fully integrated plugins but HTML links. This ensures that no connection to Instagram’s servers is made when you visit our website. If you click the button, a new browser window opens and the Instagram page loads, where you can interact with the plugins (possibly after entering your login data).

Instagram LLC, based in the USA, is certified under the EU-US Privacy Shield agreement, which ensures compliance with EU data protection standards.

For more details on the collection, processing, and use of data by Instagram, and your privacy rights, please refer to Instagram’s Privacy Policy:
https://help.instagram.com/155833707900388/.

10) ONLINE MARKETING

10.1 DoubleClick by Google

This website uses the online marketing tool DoubleClick by Google, operated by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("DoubleClick").

DoubleClick uses cookies to display ads that are relevant to users, improve campaign performance reports, and prevent users from seeing the same ads multiple times. Google tracks which ads are shown in which browser using a cookie ID to prevent repetitive ads. This processing is based on our legitimate interest in optimizing our website marketing in accordance with Art. 6 para. 1 lit. f GDPR.

DoubleClick can also track conversions related to ad requests through cookie IDs, for example, when a user views a DoubleClick ad and later visits the advertiser's site and makes a purchase. According to Google, DoubleClick cookies do not contain personal information.

For more information on how Google collects and uses data, please visit Google’s Privacy Policy. You can also adjust your cookie preferences via browser settings to prevent tracking.

Here is the translation of the provided text:

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection standards applicable in the EU.

You can find more information about the privacy policies of DoubleClick by Google at the following internet address:
https://www.google.de/policies/privacy/

10.2 Use of Google AdWords Conversion Tracking

This website uses the online advertising program "Google AdWords" and, as part of Google AdWords, the conversion tracking service of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). We use Google AdWords to draw attention to our attractive offers on external websites with the help of advertising materials (so-called Google AdWords). Based on the data from the advertising campaigns, we can determine how successful the individual advertising measures are. Our goal is to show you advertisements that are of interest to you, to make our website more appealing to you, and to achieve a fair calculation of advertising costs.

The cookie for conversion tracking is set when a user clicks on a Google AdWords ad. Cookies are small text files that are stored on your computer system. These cookies usually expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google AdWords customer receives a different cookie. Therefore, cookies cannot be tracked across the websites of AdWords customers. The information collected with the help of the conversion cookie is used to create conversion statistics for AdWords customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that allows users to be personally identified. If you do not want to participate in tracking, you can block this usage by disabling the Google Conversion Tracking cookie via your internet browser under user settings. You will then not be included in the conversion tracking statistics. We use Google AdWords based on our legitimate interest in targeted advertising in accordance with Art. 6 Para. 1 lit. f of the GDPR.

Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection standards applicable in the EU.

You can find more information about Google's privacy policies at the following internet address:
https://www.google.de/policies/privacy/

You can permanently disable cookies for ad preferences by adjusting your browser settings or by downloading and installing the browser plugin available at the following link:
https://www.google.com/settings/ads/plugin?hl=de

Please note that certain features of this website may not or only be partially usable if you disable the use of cookies.

11) WEB ANALYSIS SERVICES

Google (Universal) Analytics

This website uses Google Analytics, a web analysis service provided by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). Google Analytics uses "cookies," which are text files stored on your computer and allow an analysis of your use of the website. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to and stored by a Google server in the USA.
This website uses Google Analytics exclusively with the "_anonymizeIp()" extension, which ensures the anonymization of your IP address by shortening it and thus preventing a direct personal link. With this extension, your IP address is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. In these exceptional cases, this processing is carried out in accordance with Art. 6 Para. 1 lit. f of the GDPR based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes.

On our behalf, Google will use this information to evaluate your use of the website, compile reports on website activity, and provide us with other services related to website and internet usage. The IP address transmitted by your browser as part of Google Analytics is not combined with other Google data.
You can prevent the storage of cookies by adjusting your browser software accordingly; however, please note that in this case, you may not be able to fully use all the functions of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link:
https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, you can click on the following link within browsers on mobile devices to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Google LLC, based in the USA, is certified under the US-European data protection agreement "Privacy Shield," which ensures compliance with the data protection standards applicable in the EU.

This website also uses Google Analytics for cross-device analysis of visitor flows, which is carried out using a user ID. When a page is first accessed, the user is assigned a unique, permanent, and anonymized ID that is used across devices. This allows interaction data from different devices and sessions to be assigned to a single user. The user ID does not contain any personal data and does not transmit such data to Google. You can object to data collection and storage via the user ID at any time with effect for the future. To do this, you must disable Google Analytics on all systems you use, for example, in another browser or on your mobile device.
You can disable this using a Google browser plugin:
https://tools.google.com/dlpage/gaoptout?hl=de
Alternatively, click on the following link within browsers on mobile devices to set an opt-out cookie that will prevent future collection by Google Analytics within this website (this opt-out cookie only works in this browser and only for this domain; if you delete your cookies in this browser, you must click this link again): Deactivate Google Analytics
Further information about Universal Analytics can be found here:
https://support.google.com/analytics/answer/2838718?hl=de&ref_topic=6010376

12) RETARGETING/REMARKETING/RECOMMENDATION ADVERTISING

Facebook Custom Audience via Pixel Method

This website uses the "Facebook Pixel" from Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA ("Facebook"). With explicit consent, this allows the tracking of user behavior after they have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising strategies.

Those who have seen or clicked on a Facebook ad. This process is used to evaluate the effectiveness of Facebook ads for statistical and market research purposes and can help optimize future advertising measures.
The data collected is anonymous to us, so it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Facebook, allowing a connection to the respective user profile, and Facebook can use the data for its own advertising purposes, in accordance with the Facebook Data Policy (https://www.facebook.com/about/privacy/).
You can allow Facebook and its partners to display ads on and off Facebook. Additionally, a cookie may be stored on your computer for these purposes. These processing operations only take place with the explicit consent in accordance with Art. 6(1) lit. a GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 13 years. If you are younger, we ask you to seek permission from your legal guardians.
Facebook Inc., based in the USA, is certified under the US-European Privacy Shield Agreement, which ensures compliance with EU data protection laws.

which automatically enables interest-based advertising based on a pseudonymous cookie ID and the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6(1) lit. f GDPR.
Further data processing only occurs if you have consented to Google linking your Internet and app browsing history with your Google account and using information from your Google account to personalize ads you see on the web. If you are logged into Google during your visit to our website in this case, Google uses your data along with Google Analytics data to create and define cross-device remarketing audience lists.
Your personal data is temporarily linked with Google Analytics data to create target audiences.
You can permanently disable the setting of cookies for ad preferences by downloading and installing the browser plug-in available at the following link: https://www.google.com/settings/ads/onweb/
Alternatively, you can visit the Digital Advertising Alliance website at www.aboutads.info to learn about setting cookies and make related settings. Finally, you can set your browser to notify you about setting cookies and individually decide on their acceptance.

F WE PROCESS YOUR PERSONAL DATA BASED ON OUR OVERRIDING LEGITIMATE INTERESTS WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL CEASE PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING IS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS, AND FREEDOMS, OR IF PROCESSING SERVES THE ASSERTION, EXERCISE, OR DEFENSE OF LEGAL CLAIMS.

IF WE PROCESS YOUR PERSONAL DATA TO CONDUCT DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME 

The continued storage of personal data is based on the respective legal retention period (e.g., commercial and tax retention periods). After the deadline, the relevant data is routinely deleted if it is no longer required for contract fulfillment or initiation and/or if there is no longer a legitimate interest on our part.